Transdefy
Live deal coaching, Transdefy

Empowering Sellers to “WIN” Consistently

B2B Sales Training & Performance Improvement

We work on your real deals

You don’t need another theory-heavy sales training.

35,000+Sales professionals trained
30+Years of complex B2B selling
100+Clients globally & regionally
15+Countries with delivered programs

Who we are

Sales Performance and Enablement Experts

Transdefy is a sales performance consulting and enablement firm dedicated to helping B2B organizations accelerate growth, improve team capability, and transform their sales outcomes. Since 2012, we have worked across industries including Technology, Financial Services, Healthcare, Manufacturing, Logistics, Telecom, and Professional Services to architect and implement scalable sales systems.

  • Work on Real Deals, Not Hypothetical Case Studies
  • Drive Measurable Sales Performance Improvement
  • Tailored for Complex B2B Sales Environments

What we do

Our Services

Every solution we deliver is built to grow your pipeline, shorten your sales cycle, and increase your win rates.

All Services
Miller Heiman Group

Miller Heiman Group™

The world’s most trusted B2B sales methodology, now delivered locally. Built on globally recognized Miller Heiman frameworks, our corporate sales training brings structure, strategy and consistency to every stage of your complex sales process, from first meeting to closed deal to strategic account growth.

Miller Heiman methodology

Outcome & impact

Measured Against Your Numbers

Averages across engagements, not best-case anecdotes.

Reduction in sales cycle time

35%

Increase in win rates

20%

Improvement in qualification accuracy

40%

Foundation

Built on the Gold Standards of Selling

Our work sits on two of the most validated frameworks in the profession, brought to every stage of your complex sales cycle.

Explore the Methodology
Miller Heiman Group

Miller Heiman Group

The company that invented modern selling. Its methodologies give your whole team one language and one repeatable process for winning complex deals.

Strategic Selling®Conceptual Selling®SPIN®LAMP®Channel Management

50+

Years of experience

Miller Heiman Training
Objective Management Group

Objective Management Group

The gold standard in sales-specific assessment. Objective, sales-context data on the competencies that decide performance, for hiring and development.

21 sales competencies4X more predictable2.2M+ professionals assessed

91%

Predictive validation

OMG Assessment

Trusted worldwide

Our Clients

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Thermo Fisher
GBM
OmanTel
Silal
GE Healthcare
ITQAN
Biorus
Babirus
Al Tayer
Emircom
Al Faisaliah
Enerparc
SPX Flow
Ethos Energy
Hoerbiger
Technip FMC
Unique Group
Sharaf DG Energy

The honest checklist

Is Your B2B Sales Performance Where It Needs to Be?

Ten honest questions on pipeline, coaching, hiring and training tell you fast. If any of them keep you up at night, you are exactly who we help. Run the full assessment and see precisely where your team stands, and what to fix first.

B2B sales performance assessment

Moments that matter

Our Gallery

Memories with our clients, partners and teams. Let's make more together.

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Transdefy workshop moment
Transdefy workshop moment
Transdefy workshop moment
Transdefy workshop moment
Transdefy workshop moment
Transdefy workshop moment
Transdefy workshop moment
Transdefy workshop moment

Let’s talk

Have Questions ?

Contact us today to get your sales team built and on-track.

Schedule A Call